Resources Library by ANA

The difficulties and practicalities of advertising testing amongst doctors

This short paper is an attempt to outline some considerations, approaches and problems found in researching advertisements aimed at influencing doctors, particularly drawing attention to those problems which occur in new product advertisements....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Colin N. Maitland

March 1, 1975

Market research in product development

In this paper it is hoped to examine some of the problems which confront companies which have new compounds showing promise and which are likely to be available as ethical prescription products after the successful conclusion of clinical trials....

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Jack H. Hayhurst

March 1, 1975

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Robert M. Worcester, Roger J. Stubbs

February 1, 1975

The corporate banking customer

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: N. Spencer, Mervyn Flack, Peter Bartram

Company: Harris Interactive (Europe)

February 1, 1975

Comments on the paper by Mr. Assael and Mr. Conran

The author, first, examine the background problems in a stockbroking firm as far as good marketing is concerned. He thinks that this would be a help before going on to a more detailed examination of the paper prepared by Mr. Assael and Mr. Conran.

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: S. B. Gibbs

February 1, 1975

Psychological problems relative to the coordination and gathering the efforts of leaders in the woman's ready-to-wear field

The purpose of this paper is to contribute to the investigation made on the specific problems the creatives and executives of promotional strategy have met for several years in the woman's ready-to-wear market. The operation "Style and Way of Living"...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: A. Crépy

December 4, 1974

Multinational market research as a basis for multinational marketing in the textile field (German)

The public eye nowadays is to an increased extent directed on multinational enterprises. Multi nationality, however, is rarely spontaneously associated with the sector clothing. Enterprises or even brands of absolutely world reputation are hardly to...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Heinrich Pemsel

September 1, 1974

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Bob Lane, Leonard R. England

September 1, 1974

Does co-ordination of international qualitative research deny creativity?

The paper looks at the fundamental issues involved in competently conducting qualitative research on an international scale. No attempt is made to gloss over the basic problems which can, and do, exist, in favour of expanding the niceties of recently...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Jackie Dickens, Barrie Parker

September 1, 1974